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Fanalytics
Mike Lewis · Emory · Marketing
Professor Mike Lewis with quick takes and deep dives into the worlds of sports analytics and fandom — what the numbers reveal about the players we watch and the teams we love.
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Episodes (3)
The Economics of Fandom
What is a fan actually worth? Mike Lewis breaks down the models teams use to measure loyalty, lifetime value, and the surprisingly durable economics of being a supporter.
Jun 4, 2025
44 min
Measuring Clutch Performance
Is 'clutch' real, or a story we tell after the fact? A data-first look at performance under pressure across sports.
May 14, 2025
40 min
The Analytics Arms Race
Every team now has a data department. So where does the edge come from next? On the frontier of competitive analytics.
Apr 23, 2025
46 min